Under the tutelage of Stone&Ward’s ace creative director, Danny Koteras, writing partner Mike Duckworth and I developed this campaign of :30 and :15 second spots for SportClips, The Pros in Men’s Hair.
AD: Doug Eyring CW: Mike Duckworth
CD: Danny Koteras
It all started with a single billboard and a simple message from a couple of renegade cows: Eat Mor Chikin.
This act of self-preservation evolved into a campaign lasting over two decades, helping Chick-fil-A to gain popularity, grow geographically, increase profitability, win lots of awards, and eventually surpass KFC in sales – with less stores, and all while being closed on Sundays.
The cows even won a spot on Madison Avenue’s Advertising Walk of Fame. Not bad for a pair of graffiti painting bovines.
AD: Doug Eyring CWS: Clint Carter, David Eastman, Chris Smith, Jack Westerholt, Stuart Hill, Bill Milkereit, Doug Eyring.
GCDS: Dennis Walker, Ron Henderson.
A fistful of hard-earned money, when brought to The Home Depot, will help get the job done.
This insight has helped keep The Home Depot at the top of their game, consistently out-performing their competitors to remain the number one home improvement retailer year after year.
AD|CD: Doug Eyring CW|CDS: Tim Wood, Robin Bartolini
GCD: Gary Gibson
The Fruit Guys. Always nearby when briefs, boxers or tees were to be sold, and increasing market share at every turn.
Fruit Guys Trivia: What Academy® Award winning actor played the original “Leaf Guy” in the ’70s? Scroll down for the answer.
TV: To showcase Fruit of the Loom Casual Sportswear as ideal for rest and recreation, this spot, directed by Phil Joanou, was shot on location in San Francisco. Music by the ever-amazing Wojahn Brothers.
AD: Doug Eyring CW: Clint Carter
GCDS: Dennis Walker, Ron Henderson
Print: Trade campaign for Lofteez, the perfect substrate for printing custom apparel.
AD: Doug Eyring CW: David Morring
GCDS: Dennis Walker, Ron Henderson
Fruit Guys Trivia: You are correct! The original “Leaf Guy” was played by none other than Oscar® winner, F. Murray Abraham, for his role as Antonio Salieri in the hit film “Amadeus”.
Chrysler was re-introducing the iconic Fiat Spider convertible, which had been out of production for decades. The strategy called for a daring approach that was to launch at the Los Angeles Auto Show.
AD|CD: Doug Eyring CW|CD: Stuart Hill
GCDS: Lynda Hodge, David Canright
Hand-painted giant mural (time-lapsed video) and wild postings in the Portland, Oregon area promoting financial well-being, from one of the oldest and largest banks in the nation.
AD|CD: Doug Eyring CW: Kyle Schiller
GCD: Mike Malone
Print spread to run in sports publications and programs during the Charles Schwab Cup and PGA Tour.
AD|CD: Doug Eyring CW: Alexis Crowell
Who needs fancy art on the walls when all you want is a good night’s sleep in a clean comfortable room at the lowest prices of any national chain?
AD: Doug Eyring CW: Brad Walk
GCDS: Jim Baldwin, Mike Renfro
Promotional TV for the game “Overwatch”.
AD|CD: Doug Eyring CW|CD: Stuart Hill
GCDS: Lynda Hodge, David Canright
A Public Service Announcement for Reading is Fundamental, brought to you by 7-Eleven, featuring the animation of Bill Plympton.
AD: Doug Eyring CW: Lauren Olesky
GCD: Jim Baldwin
“The disappearing, fully integrated 700 Series from Sub-Zero.” The first print ad shown here introduces a line of refrigerators that can be faced with various surfaces, allowing them to blend into any kitchen’s design scheme.
Appeared in Graphis annual.
AD: Doug Eyring CW: David Eastman
GCD: Dennis Walker
The second explores the history of wine preservation, and the role Sub-Zero has played in raising the bar. Salut.
AD: Doug Eyring CW: Bill Milkereit
GCD: Dennis Walker
Appeared in Graphis annual and Creativity Magazine.
Print spread for the Hyundai Santa Fe, the well-appointed SUV that just about anyone can afford.
AD|ACD: Doug Eyring CW|ACD: Dustin Ballard
GCD: Terrence Reynolds
Out-of-home campaign encouraging customers to become their own mixologists, blending together flavors from QuikTrip convenience stores’ many fountain drink selections.
AD|ACD: Doug Eyring CW|GCD: Ron Henderson
What does a sports fan do when Monday Night Football Season is over? This print campaign for TBS has the solution. Introducing Monday Night NBA Basketball.
AD|CD: Doug Eyring CW|CD: Bill Milkereit
Leave-behind posters for prospective clients, art directors and writers, to showcase Keith’s ability to take any scenario you could throw at him and portray it in his own unique style.
These were featured in Creativity, recognized by Graphis Design Annual, The One Show Annual, won Best of Show at the local Addys, and gold at the local and national Addys.
AD: Doug Eyring CW: Brad Walk
